SEO Services for Small Business | Honest Referral

Why do we refer our clients for SEO services?

We get asked almost weekly whether we do SEO campaigns. The honest answer has not changed in 15 years - we build websites with the on-page foundation done right, and we stay in our lane. The ongoing work, keyword strategy, content, authority building, is a different trade with different tools.

So rather than sell a watered-down version, we refer clients to Next Level Strategy. This page explains what you can expect if you choose to work with an SEO provider and how to decide whether you are ready for it.

Genuine and good quality SEO should cost money and doesn't come cheap. It's your best investment in a long term source of new leads and gets far greater volumes online than any money you can invest in offline marketing.

What ongoing SEO actually involves

It is not one task. It is a monthly program, and a proper provider covers all of it:

A detailed review of your on-page SEO, going deeper than a website build can. They analyse page structure, internal linking, technical issues that only surface under analysis.
Keyword analysis to find the searches worth targeting with enough volume to matter and a realistic change of outranking the competition.This involves considered decision making to choose what is most likely to convert to real enquiries.
Structuring your existing pages around those keywords, and building new pages where a keyword deserves one of its own.
Regular good quality content added monthly because Google rewards sites that answer real customer questions.
Earning backlinks and mentions from other websites, the slowest work and the strongest signal.
Tracking and reporting, so you can see progress, movement, analytics and data to show your return on investment.

Every industry responds differently

A good SEO company will undertake an industry-specific analysis in addition to your website audit to identify the unique strategies and approach that will work for your area of business. With an abundance of channels online for exposure, the right way is to tailor the approach so your website is in front of the right eye-balls - whether that's Google ads, social media, industry directories or organic leads coming from good quality content on your website.

Here are a few general patterns to give you an idea of how different industries respond to online exposure:

Trades and home services usually reward local SEO and reviews, because customers search at the moment of need.
Retail, food and lifestyle businesses often get more from social media campaigns than from chasing rankings.
Emergency services such as locksmiths and urgent repairs can suit Google Ads, where being visible in the next ten minutes is worth paying for.
Psychologists and allied health practitioners often do best with strong profiles on high-traffic directories such as Talked or Someone Health, where the audience already is, alongside their own website for reinforced credibility.

A good SEO provider tells you which of these applies to you before taking your money.

What does SEO cost?

Proper and real SEO is skilled monthly work, and should be priced as such because you're paying for a steady stream of new leads. While SEO quotes can vary wildly, it's not as straightforward as a single figure because it will depend on the approach that they take. Paid ads works on a budget, while organic SEO work is genuine sustained labour over a period of time.

As a rough guide, you can expect a starting point of around $800 to $900 a month, and more in competitive industries between $1,500 - $2,000 per month. Cheap SEO is not a bargain. It is usually directory spam and misleading reports to make you believe you're getting the views.

If that number is outside your budget right now, it is reasonable and best that you go into an SEO conversation informed of what to expect and more importantly, understand and ask the right questions so you are investing in a reliable provider.

You can start with our DIY SEO Tips to do some things yourself while you continue to learn more about how it works until you are ready.

Contact Next Level Strategy for your SEO conversation

They will assess at your website, industry and competition to give you a straight assessment of how they can help.

Name*

Business name*

Website address

Email*

Phone

Your industry*

Monthly marketing budget*

What are you hoping to achieve?

Why it is worth it when you are ready

A ranking you earn keeps sending leads while you sleep. That is the difference between SEO and advertising. Paid ads are only active when you have a budget. SEO is the most effective form of marketing because more people will search for your service online this month than will ever see a flyer, a sign or a local paper ad.

The decision is a return-on-investment one. If an average customer is worth hundreds or thousands of dollars to your business, a channel that reliably produces new customers every month justifies its cost many times over. If it cannot, spend the money elsewhere. Effective SEO is an asset when it's done right.

SEO Services: Our Partner Referral to Next Level Strategy

Why do we refer our clients for SEO services?

What ongoing SEO actually involves

Every industry responds differently

What does SEO cost?

Contact Next Level Strategy for your SEO conversation

Why it is worth it when you are ready

No Commitment. Cancel Anytime.
100% Money Back Guarantee.

SEO Services: Our Partner Referral to Next Level Strategy

Why do we refer our clients for SEO services?

What ongoing SEO actually involves

Every industry responds differently

What does SEO cost?

Contact Next Level Strategy for your SEO conversation

Why it is worth it when you are ready

No Commitment. Cancel Anytime. 100% Money Back Guarantee.

No Commitment. Cancel Anytime.
100% Money Back Guarantee.