Google Ads (you may know it by its old name, AdWords) puts your website in the sponsored spots at the top of search results. You choose the searches you want to appear for, write a short ad, and pay each time someone clicks. That model is called pay-per-click.
The price of a click is set by auction, so it varies wildly by industry: a few dollars for niche services, and $20 to $50 or more where competition is fierce, think legal, finance and trades in the big cities. You control total spend with a daily cap, and you should never run a campaign without one.
Two things need to be true before a campaign makes sense. First, the page the ad lands on must be built to convert, with one clear action: call, book, enquire. Second, you need conversion tracking, or you will never know whether the clicks became customers. Google Analytics handles that.
The right first question is never "should I run ads?" It is "where do my customers actually make their decision?" If you are not sure, that analysis is exactly what a specialist should do before quoting you anything. Our SEO referral page explains who we send that conversation to.
We do not run Google Ads or social campaigns, and we will not pretend to. What we provide is the part every campaign depends on: a website built to convert the clicks you pay for, Google Analytics set up so results are measurable, and an honest referral when you want campaigns run professionally.
Set a daily cap you can afford to lose while learning, commonly $20 to $50 a day for local service businesses, and treat the first month as tuition. Never run ads without a daily cap.
Yes, and it is one of the few ways to get traffic from day one. Just make sure the landing page has one clear action and tracking is in place first, or you will learn nothing from the spend.
No. Ads rent the visibility that SEO builds. Plenty of businesses start with ads for immediate leads while the slower SEO work compounds in the background.